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Do you need to redesign your existing and so called sucessfull website? Do you think your website is full of nice features and modern technologies because it uses Flash or Frames with a splash screen? Think again.

All Flash

Although there have been significant advances in Search Engine technology and they are beginning to read some flash, a site that's all flash is likely to be dreadful for Search Engines. They will be pretty, but the Search Engines won't rank them highly because the content is essentially unreadable. But what about major corporations that rank highly but have flash-only sites? These sites have such a high rate of linkage that their flash content probably doesn't matter, unless you can compete with a major corporation, an all flash sites is a no go.

 

Frames

Frames in your website make it difficult for search engines to index its pages. What's more, human visitors really struggle with frames, they're difficult to read and it's hard to get an impression of the site. Some browsers don't even support frames, meaning your site is entirely unreadable for those potential customers.

Splash Pages

Web designers using splash pages really make a visual impact on the visitor. Imagine the entire webpage as an animated page, straight out of a cartoon. Very impressive. Unfortunately, from an SEO point of view, they're horrible. Splash pages generally contain little or no text content; have no links and full of flash and other software which the Search Engines still find difficult to assess for a ranking. You may impress with your Splash Pages, but kiss goodbye to many potential customers.

Slow Loading

Very simply, a slow loading page puts off both human visitors and search engine crawlers. Human visitors may not have the patience to wait for the pages to load and search engines almost always rank the faster loading pages above the slower ones. If your site has slow loading pages, they need replacing.

Out of Date Content

First, the Search Engines will simply ignore this site as if it no longer exists. It may have been ok in the past to leave your content for months without updating it, but these days, it will soon slip off the radar without regularly updated content. What's more, nothing puts off a human visitor more than out of date content.

If your site contains any of the above SEO problems, you need to implement a redesign